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May 02, 2007

第203話 アヤラとそっくり

 先日所用があって横浜に出た帰りに鴨居にある「ららぽーと横浜」に立ち寄ってみた。普段ショッピングで出歩くことなど皆無に等しいが、人々の動線や志向性を垣間見るのに案外役立つ。

 相当の集客力がありそうなことは駅からの人の流れで一目瞭然だ。鴨居の駅と言えば今から20年くらい前に降りたとき、鶴見川の向こうにM下通信がでーんと構えているくらいしか画像記憶がなかったが、随分と変わったようだ。駅を降りた人の流れは蟻の行列よろしくららぽーとに向かっている。

 さて、中に入ってみると、初めて来た人はどこに何があるのか、わざと分かりにくくしているのではないかと思うくらいややこしい。

 が、どこか見たような光景なのだ。そう、セブのアヤラと風情がよく似ているのだ。円形のイベントホールを中心にして、扇形というかセンターから放射状に配列された通路。ショッピングでなくウォッチングの人が休日の午後を楽しんでいるといったブラブラ歩き。027セブと違うのは、随所に案内表示板があるのと、トイレがきれい、と言う点か。都心のデパートも根強い人気があるのだろうが、若いファミリー世代にはこうした郊外のモール街は彼らの志向性を捉えているのだろう。

 

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